The Retail Media Exchange™ is the largest programmatic retail media platform in the US. Comprised of over 50,000 web sites, apps and CTV channels, the Retail Media Exchange™ has access to more shoppers than a campaign on Amazon or Facebook.
Unique Users
TV Households
Domains, Apps & Channels
iMDS is part of the iMedia Brands company, which owns and operates television networks and e-commerce sites reaching over 120 million US homes and 206 million unique users.
The Retail Media Exchange™ has exclusive access to iMedia Brands' portfolio of brand names to power anonymous targeting using the ad taxonomy of your choice.
The Retail Media Exchange™ uses anonymous signals from the iMedia portfolio of television and e-commerce brands to identify in-market shoppers in a variety of consumer product categories. This increases the value of ads while enhancing the user experience.
In addition to the traditional mix of digital advertisers, you'll find a unique mix of e-commerce retailers and manufacturers advertising on the Retail Media Exchange™ with the goal of selling products. Hundreds of advertisers buy from the Retail Media Exchange™ to access our exclusive, unique and anonymous consumer shopping data from the iMedia portfolio of consumer brands. This creates an instant way for any e-commerce site, app or channel to profit from the boom in retail media.
Benefit from iMedia Brands' 30-year presence in the televised home shopping network and iMDS' experience with digital video: the Retail Media Exchange™ is naturally omnichannel. Traditional display banners, video, web and in-app opportunities can be applied to OTT and smart TV opportunities for publishers and advertisers alike.
Looking to put your expertise to the test? Join our team to collaborate on digital services projects including monetization, content curation, Retail Media Exchange™, and more. We're always experimenting with new ideas, strategies, and creative solutions - come be a part of it!